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  • We got our start when our founder and CEO, Gwen Jimmere, found herself on the brink of becoming an unemployed single mom, after suddenly getting laid off while going through a grueling divorce. To generate income, she decided to start selling the products she made in her kitchen that when combined, miraculously cut her wash and style time down from 5 hours to a mere 30 minutes!

    The astonishingly simple 3 step process was enough to do the work of 12 products she had collecting dust underneath her sink. Taking the marketing skills she honed from her swanky corporate job as a Global Digital Marketing Director at Ford Motor Company, Gwen started Naturalicious and never looked back.

    We’ve since become one of the nation’s fastest growing hair care companies and Gwen proudly rocks her spot in history as the first African American woman to hold a patent for a natural hair care product. Everybody loves Naturalicious and rounds of applause have come through from the good folks at The Washington Post, Entrepreneur, Black Enterprise, Essence, Fast Company, and Buzzfeed, just to name a few.

    The best part about Naturalicious is that Gwen’s six-year-old son Caiden gets to help his mom call the shots at our headquarters, serving as the CCO (Chief Candy Curator). Together they make sure each order is sent out with a sweet surprise and our customers literally eat it up!

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